A Quantified Framework for Location Selection for Global Business Services Centers. Case Study Cluj-Napoca is the product of my PhD research, where I took a deep dive into what makes a city an attractive location for global business services.
With a mix of literature review, targeted industry surveys, and plenty of hands-on experience, I’ve put together a practical framework that I hope will be useful for businesses and local governments alike.Real global cities have understood the necessity of attracting new business to stay competitive, and this research aims to help both local governments and companies make smarter decisions in this area.
And yes, I couldn’t ignore the curveball that COVID-19 threw at us, so I’ve included some thoughts on how this framework can adapt to our VUCA world. Hopefully, it’s as handy in practice as it was in theory!
- Bogdan Surdea-Blaga
Should you wish to get a copy of the book, print or digital, let me know at hello@vucamix.com or book a meeting.